Untitled Document

8-Sheet Poster:
Standardized poster format measuring 10 ft. 5 in. x 22 ft. 8 in. in overall size.
30-Sheet Poster:
Standardized poster format measuring 5 x 11 ft. in overall size.
Backlit:
A high-visibility graphic imaged on translucent material and displayed in front of a light source housed in a lightbox.
Banner:
A sign made of fabric, vinyl or other nonrigid material which has no enclosing framework.
Billboard:
''A larger outdoor board used to post advertising messages. The name comes from the age-old practice of posting bills, or prepainted messages. In the 19th century, businesses began leasing separate board space for their bills, hence the name billboards.''
Bleed/ Wrap:

The extra extended area of the print that is used to wrap around a billboard structure. Standard bleed is 3 inches.
Bleed to edges:
Print is extended to the edge of the wrap. There is not a white border where the print ends.
Building Wrap:
A huge graphic installed on the walls or windows of a building. Also called a ''building mural'' or ''wallscape''
Cloth:
Specially designed cloth material used for large format printing and elaborate designs. Material is not washable.
Cut out:
Separate piece of material that is glued or adhered to a piece of plywood or other substrate that is separate from the design. This can be done on vinyl or sticky-back PSA and can be used to create a three dimensional effect.
DPI:
Dots per inch used to measure resolution
Extensions:
When a portion of the design/advertisements extends beyond the edge of the board creating a three dimensional effect. Extensions can be printed on vinyl and then wrapped or stapled to a piece of plywood for support on top a billboard structure.
Floor Graphic:
Sticky-back application with specially designed laminate designed with slip proof protection. Washable and semi-permanent.
Gas
Chromatography:

Interaction of ink to ink during curing process can cause the surface to stick to itself.
Grommet:
A metal eyelet that serves as a fastening, support, or reinforcement. They come in many different sizes and colors. Most common size is 1/2'' diameter, most common color is brass.
Inflatables:
7 oz. vinyl wrap with an air blower to produce a balloon-like sign.
Laminate:
Post-print finishing system - provides protection as well as enhanced quality to your print. Available in Satin, Matte, or Glossy.
Out-of-Home Advertising:

General term used to describe all paid advertising signage found outside the home, typically in high-traffic public areas such as streets, malls, highways and transit stations.
PMS Colors:
Pantone Matching System - used to link color formulas from CMYK, RGB, HTML, LAB and Hexachrome Values.
Point of Purchase (P.O.P.) Advertising:

In-store advertising designed to sell products to shoppers while they are in the store.
Pocket:
Additional material stitched to form a fold for the insertion of poles or rods. Standard pocket is 3 inches.
Poster Panel:
An outdoor advertising unit that can accommodate 30-sheet and 8-sheet poster displays.
Proof:
The mock up of your design/advertisement on an 8.5 inch x 11 inch paper that is used for matching colors and approval of artwork.
Ratchet Straps:
Adjustable long strap with hooks and clasps that attach to the poles that have been inserted in the pockets to form a tight wrap of the print around the structure.
Resolution:
Refers to amount of ink that is used to produce your print. The higher the resolution, the more dots that are used to create a sharper image and vice versa. Rule of thumb, the higher the resolution the smaller the print should be (banner size). The lower the resolution, the larger the print should be (billboard size).
Static Cling:
Plastic stick-on for windows and clear plastic displays that can be illuminated by light.
Stitching:
Process of double-sewing the pockets to form folds
Seaming:
Process of radio-frequency welding the vinyl together
Transit Poster:
Posters attached to exteriors of buses. Common displays are king panels measuring 30 in. x 144 in., queen panels measuring 30 in. x 88 in., and side-tail panels measuring 21 in. x 70 in.
Truck Wrap/ Mobile Advertising: Truck equipped with one or more poster-panel units. The trucks can either be parked at specific venues or driven around designated localities.

8-Sheet Poster:	Standardized poster format measuring 10 ft. 5 in. x 22 ft. 8 in. in overall size.
30-Sheet Poster:	Standardized poster format measuring 5 x 11 ft. in overall size.
Backlit:	A high-visibility graphic imaged on translucent material and displayed in front of a light source housed in a lightbox.
Banner:	A sign made of fabric, vinyl or other nonrigid material which has no enclosing framework.
Billboard:	''A larger outdoor board used to post advertising messages. The name comes from the age-old practice of posting bills, or prepainted messages. In the 19th century, businesses began leasing separate board space for their bills, hence the name billboards.''
Bleed/ Wrap:	The extra extended area of the print that is used to wrap around a billboard structure. Standard bleed is 3 inches.
Bleed to edges:	Print is extended to the edge of the wrap. There is not a white border where the print ends.
Building Wrap:	A huge graphic installed on the walls or windows of a building. Also called a ''building mural'' or ''wallscape''
Cloth:	Specially designed cloth material used for large format printing and elaborate designs. Material is not washable.
Cut out:	Separate piece of material that is glued or adhered to a piece of plywood or other substrate that is separate from the design. This can be done on vinyl or sticky-back PSA and can be used to create a three dimensional effect.
DPI:	Dots per inch used to measure resolution
Extensions:	When a portion of the design/advertisements extends beyond the edge of the board creating a three dimensional effect. Extensions can be printed on vinyl and then wrapped or stapled to a piece of plywood for support on top a billboard structure.
Floor Graphic:	Sticky-back application with specially designed laminate designed with slip proof protection. Washable and semi-permanent.
Gas Chromatography:	Interaction of ink to ink during curing process can cause the surface to stick to itself.
Grommet:	A metal eyelet that serves as a fastening, support, or reinforcement. They come in many different sizes and colors. Most common size is 1/2'' diameter, most common color is brass.
Inflatables:	7 oz. vinyl wrap with an air blower to produce a balloon-like sign.
Laminate:	Post-print finishing system - provides protection as well as enhanced quality to your print. Available in Satin, Matte, or Glossy.
Out-of-Home Advertising:	General term used to describe all paid advertising signage found outside the home, typically in high-traffic public areas such as streets, malls, highways and transit stations.
PMS Colors:	Pantone Matching System - used to link color formulas from CMYK, RGB, HTML, LAB and Hexachrome Values.
Point of Purchase (P.O.P.) Advertising:	In-store advertising designed to sell products to shoppers while they are in the store.
Pocket:	Additional material stitched to form a fold for the insertion of poles or rods. Standard pocket is 3 inches.
Poster Panel:	An outdoor advertising unit that can accommodate 30-sheet and 8-sheet poster displays.
Proof:	The mock up of your design/advertisement on an 8.5 inch x 11 inch paper that is used for matching colors and approval of artwork.
Ratchet Straps:	Adjustable long strap with hooks and clasps that attach to the poles that have been inserted in the pockets to form a tight wrap of the print around the structure.
Resolution:	Refers to amount of ink that is used to produce your print. The higher the resolution, the more dots that are used to create a sharper image and vice versa. Rule of thumb, the higher the resolution the smaller the print should be (banner size). The lower the resolution, the larger the print should be (billboard size).
Static Cling:	Plastic stick-on for windows and clear plastic displays that can be illuminated by light.
Stitching:	Process of double-sewing the pockets to form folds
Seaming:	Process of radio-frequency welding the vinyl together
Transit Poster:	Posters attached to exteriors of buses. Common displays are king panels measuring 30 in. x 144 in., queen panels measuring 30 in. x 88 in., and side-tail panels measuring 21 in. x 70 in.
Truck Wrap/ Mobile Advertising:	Truck equipped with one or more poster-panel units. The trucks can either be parked at specific venues or driven around designated localities.